Email List Building: The Art of Getting and Retaining Customers If you run an online business, then effective email list building is fax number list vital not only for the survival of your business but for a steady and profitable growth as well. For as long as your website is able to remain high on search engine rankings, you will find enough traffic. However, the fax number list moment a competing site overtakes you or ranking formulas are changed by Google, then you are in trouble. You will find sales dwindling leaving you high and dry. Email list building is not a fax number list once in a life time process. With a properly designed website with a landing page, a squeeze page and a defined product and a marketing plan, you should be fax number list receiving newer subscribers every day to enable business to increase logarithmically. Defense against Search Engine Unpredictability: By resorting to email list building, you build a strong defense against any such fax number list unforeseen circumstances. Traffic generation is now entirely in your hands. Strong Customer Relationship: The benefits of email list building do not end here. This technique is very effective in ensuring a long standing, strong, loyal and trusting relationship with your prospective and existing customers. An excellent idea is to send newsletters and to keep in touch with your fax number list existing customers and visitors who opt-in. This will help them gain knowledge on your products and make an informed purchase decision. Valuable information can be offered fax number list thus through industry news, product reviews, articles and surveys in your newsletters. Make your newsletter fun and entertaining to ensure visitors enjoy and look forward to reading them. Each newsletter could be fax number list loaded with an offer for something free or bonus points and could also include a preview of what is to come in the next issue. This makes prospects look forward to fax number list receiving the next newsletter with anticipation. Invite readers to submit their views and articles for publication in your newsletters.