Additionally, 34% of leaders said they are increasing their KPI metrics. related to email marketing, to reflect their company's Telephone Number List reliance on this digital channel. This suggests that despite the current challenges in marketing data collection, this channel is still very profitable for companies, especially Telephone Number List when combined with others, as mentioned above. You must understand customer data types Granted, your business is already using email to generate revenue as part of its marketing efforts, but what exactly do you need to know about privacy Telephone Number List policies to adjust your strategy?
First of all, we need to go through a quick overview of the different data types. Zero-party data We talk about when the user Telephone Number List voluntarily and intentionally shares their information with you. An example is an interactive content - when the user completes a quiz or assessment on a page on your website Telephone Number List and then also provides their email address to collect the results. Communication preference pages, phone numbers or landing pages, and social media surveys are other examples. Own data or first-party Also known as 1P data, it is the Telephone Number List information you collect from your customers' interactions and behaviors.
Examples include website activity, purchase history, email engagement (email opens and clicks), and customer Telephone Number List feedback program scores. Second-party data This is when companies sell or share their own data Telephone Number List that they have collected with other companies. It is usually shared between parties that have similar audiences and customers. Third-party data Last but not least, we have third-party data. Basically, it is any data that has been collected or Telephone Number List organized from a variety of sources and is often managed by organizations that do not interact directly with customers.