According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and wherever they’re enjoying content. But when Super Bowl Sunday rolls around, it’s Opposite Day—and for a few glorious hours, we’re on the edge of our seats with excited anticipation of the next ad to dance across the screen. It’s the Super Ad Bowl. For the average consumer, this phenomenon is simply an entertainment tradition. For marketers, it’s a series of case studies in marketing storytelling, creativity, and boldness in action. And this year, there were several case-in-point ads that entertained the TopRank Marketing team as consumers and inspired us as marketers. Below team members share their winning picks for the ads that won the “Super Ad Bowl.” #1 – Google’s “100 Billion Words” Leaves Us (Nearly) Speechless In a time of political and social upheaval—a time of distrust and divisiveness—Google takes time remind us that we are united by a common language: A language of gratitude, affection, and connectedness. And, of course, it’s multilingual Translator service helps bring people and these love languages together. As a search engine that is increasingly powered by 工作职能邮件数据库 machines, in this piece Google showcases the tangible human benefits its platform offers, while also encouraging us all to choose unity. It’s a stunningly beautiful message and incredible brand marketing. This one topped my personal list of 2019 faves, and my colleague, Social and Content Marketing Manager Lane Ellis, felt the same: “Google helps put the ‘G’ in global with its Google Translate Super Bowl 2019 spot, with a touching look at how its translation services are being used every day to say small things that mean so much,” he shared. #2 – Bud Light and HBO Riles Game of Thrones Fans Since the summer of 2017, Bud Light’s medieval marketing campaign featuring the “Dilly Dilly” catchphrase has been a beer lover’s favorite. With several commercials now part of the series, it’s safe to say that Super Bowl viewers were anything but surprised once the beer company’s newest ad started rolling on Sunday—that is until “The Mountain” of HBO’s hit show, Game of Thrones, made his appearance. “It was a good reminder that breaking audience expectations is really effective in creating genuine surprise and excitement,” Content Strategist Annie Leuman shared. But the real marketing magic, Annie said, is happening on social media—with both brands leveraging the “Bud Knight” as a way to continue the buzz and excitement.